Page 18 - Market Analysis Report of Optical Communications Field in China & Global market 2018
P. 18

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                               Ranking of "the Top 10 brand competitiveness enterprises in the optical communications field of China market in 2018"
                                             Industry attributes  Optical network  Optical fiber and cable  Optical fiber and cable Optical network Optical components  Optical network  Optical network Optical components  Optical fiber and cable  Optical materials  Optical fiber and cable  Optical components  Optical fiber and cable Optical network Optical components  Optical test and   Optical fiber fusion splicer

                 The 12 th  Ranking Event of Top 10 Competitiveness Enterprises in the Optical







                     Communications Field of China & Global Market (2018)
                                           Comprehensive  score of brand  competitiveness  1000   987   981   980   976   970   969   951   950   949







                                           Comprehensive  index of brand  competitiveness  2.8643   2.7054   2.6581   2.6569   2.6003   2.5452   2.5447   2.3315   2.3242   2.3208










                                      Brand Awareness  Customer  Brand  satisfaction  popularity  weight 20%  weight 20%  0.6213   0.6554   0.5214   0.4580   0.2912   0.4027   0.6149   0.5556   0.5964   0.3453   0.3033   0.3482   0.3092   0.3681   0.2645   0.3241   0.4468   0.3343   0.2893   0.2846









                                             Management level  of enterprise  weight 20%  0.3212   0.4053   0.3351   0.2870   0.3968   0.3606   0.3244   0.2526   0.3053   0.3015





                                      Brand Prospects  Corporation  culture  weight 20%  0.4418   0.4239   0.6951   0.3927   0.4671   0.7260   0.7069   0.7038   0.4306   0.6859







                                             Technology  innovation  weight 20%  0.8246   0.8968   0.9340   0.8068   0.7947   0.8071   0.8361   0.7865   0.8072   0.7596




                                              Ranking      1    2     3     4    5     6    7     8    9     10






                                              Company      Huawei  CICT   Nokia Shanghai Bell  ZTE  YOFC  DSM  Corning  Finisar  Sumitomo Electric  Inno Instrument








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