Page 33 - 2021年光通信竞争力报告(摘要版)

20 The competitiveness report on the Top 10 competitiveness enterprises in the optical communications industry China & Global market in 2021 (15 ) (Abstract Edition)
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The 15 th Ranking Event of Top 10 Competitiveness Enterprises in the Optical Communications of China & Global Market (2021)

Rankings of the Top 10 brand competitiveness enterprises in the optical communications market of China in 2021 (15 th )
Industry attributes Optical network Optical fiber and cable Optical network Optical components Optical network Optical components Optical network Optical fiber and cable Optical materials Optical fiber and cable Optical fiber and cable Optical components Optical fiber and cable Optical network Optical components Optical components

5. Rankings of the Top 10 brand competitiveness enterprises in the optical communications market of China in 2021 (15 th )

Comprehensive score of brand competitiveness 1000 986 984 983 979 976 975 959 958 957

Comprehensive index of brand competitiveness 2.8644 2.7061 2.6570 2.6537 2.6005 2.5451 2.5446 2.3316 2.3242 2.3209

Brand Awareness Customer Brand satisfaction popularity weight 20% weight 20% 0.6214 0.6553 0.5214 0.4579 0.6150 0.5555 0.2913 0.4026 0.5965 0.3452 0.3033 0.3481 0.3093 0.3680 0.2646 0.3240 0.4468 0.3342 0.2894 0.2845

Management level of enterprise weight 20% 0.3212 0.4053 0.2870 0.3351 0.3969 0.3606 0.3243 0.2527 0.3053 0.3015

Brand Prospects Corporation culture weight 20% 0.4418 0.4239 0.3927 0.6952 0.4672 0.7260 0.7069 0.7037 0.4306 0.6859

Technology innovation weight 20% 0.8247 0.8976 0.8069 0.9295 0.7948 0.8072 0.8362 0.7866 0.8073 0.7597

Ranking 1 2 3 4 5 6 7 8 9 10

Nokia Shanghai Bell CORNING
Company HUAWEI CICT ZTE YOFC Covestro Furukawa Electric/OFS Sumitomo Electric II-VI