Page 34 - 2020年光通信竞争力报告(摘要版)

20 The competitiveness report on "the Top 10 competitiveness enterprises in the optical communications industry of Global & China market in 2020” (Abstract Edition)

The 14 th Ranking Event of Top 10 competitiveness enterprises in the optical communications field of Global & China Market (2020)

The rankings of Top 10 brand competitiveness enterprises in the optical communications field of China market in 2020
Industry attributes Optical network Optical fiber and cable Optical network Optical components Optical network Optical components Optical network Optical fiber and cable Optical materials Optical fiber and cable Optical components Optical fiber and cable Optical network Optical components Optical fiber and cable Optical components

5. The ranking of the Top 10 brand competitiveness enterprises of the optical communications field in China market in 2020

Comprehensive score of brand competitiveness 1000 987 983 982 977 971 970 958 957 956

Comprehensive index of brand competitiveness 2.8645 2.7077 2.6571 2.6449 2.6007 2.5452 2.5447 2.3317 2.3242 2.3210

Brand Awareness Customer Brand satisfaction popularity weight 20% weight 20% 0.6215 0.6552 0.5214 0.4578 0.6151 0.5554 0.2914 0.4025 0.5966 0.3451 0.3033 0.3480 0.3094 0.3679 0.2647 0.3239 0.4468 0.3341 0.2895 0.2844

Management level of enterprise weight 20% 0.3212 0.4053 0.2870 0.3351 0.3968 0.3606 0.3242 0.2526 0.3053 0.3015

Brand Prospects Corporation culture weight 20% 0.4418 0.4239 0.3927 0.6953 0.4673 0.7260 0.7069 0.7038 0.4306 0.6859

Technology innovation weight 20% 0.8248 0.8992 0.8070 0.9207 0.7949 0.8073 0.8363 0.7867 0.8074 0.7598

Ranking 1 2 3 4 5 6 7 8 9 10

Nokia Shanghai Bell
Company Huawei CICT ZTE YOFC DSM Corning II-VI Sumitomo Electric Furukawa Electric/OFS