2014年6月17-20日新加坡滨海湾金沙
Twitter to Deliver Visionary Address at CommunicAsia2014 and BroadcastAsia2014 Conferences
亚洲通信展2014与亚洲广播展2014研讨会
推特公司代表到场发表行业前景演说
Address willhighlight the power of live and authentic social engagement for businesses and brands
企业与品牌如何善用即时真切的社交媒体互动的力量
Morethan 150C-level executivesto address industry trends and challenges for the ICT and Broadcast Industries
150多名最高级管理人员说明信息通信和广播领域的行业趋势与挑战
Singapore, 16 April 2014 – The power of social media is undeniable, as people spend more time on social media platforms, surpassing everyday Internet activities such as checking emails. In 2013, social media activity was the most time consumingactivity conducted online[1].
新加坡，2014年4月16日讯–人们在社交媒体上所花费的时间，已经超越查阅电邮等其他日常网络活动；2013年的一项统计更指出，社交媒体活动是占用最多上网时间的网络活动1。这一切都显示，社交媒体已经成为一股无法忽视的力量。
VisionaryAddressSpeaker_ShaileshRaoReal-time social platform Twitter has more than 241million users globally and is available in 35 languages. ShaileshRao,TwitterInc’s Vice President for Americas, Asia Pacificand Emerging Markets, will deliver a visionary addressat CommunicAsia2014 Summit and BroadcastAsia2014 International Conference titled“You Matter: Asians Shaping The Pulse of the World Through Live, Authentic Conversations”to examine the role of social media and its significance in today’s society. The visionary address will be held on 18 June, 2014,at Marina Bay Sands, Singapore.
实时网上社交平台推特(Twitter)共有35种语言版本，全球用户数量超过2亿4,100万人。推特公司美洲、亚太和新兴市场副总裁ShaileshRao将莅临亚洲通信展2014峰会和亚洲广播展2014国际研讨会，发表行业前景演讲，题为“实时真切互动对话，亚洲拨动世界脉搏：主角就是你”。他将探讨社交媒体所扮演的角色，以及分析其在现今社会的影响力和重要性。演讲将于2014年6月18日，与新加坡滨海湾金沙举行。
Known for his previous role in building Local Search, India, and YouTube and Display across the region for Google, ShaileshRao, now in charge of the largest international businesses for Twitter, will highlighthow social media platforms are revolutionising societies, organisations, media and next-generation consumer behaviour. More than just a reflection of their lives, social media is now shaping political elections, global sporting events, TV shows, news, businesses, entertainment, disaster relief and all the things that matter most to consumers.
ShaileshRao负责主管推特规模最大的国际业务，他曾任职于谷歌，负责研发在印度的当地搜索功能(Local Search)，以及开展多个地区的YouTube和Display业务。他将在演讲中，重点说明社交媒体平台如何给社会大众、机构组织、媒体和下一代的消费行为，带来翻天覆地的变化。现在社交媒体不仅是人们展示自己生活的媒介，它们还已经逐渐在多个领域里，塑造新的生态和模式。这些领域，从政治选举、全球体育、电视节目，到新闻资讯、商业活动、休闲娱乐、赈灾援助等，举凡消费者最重视的方面，都无所不包、尽数涵盖。
“More than half of the world’s population lives in the Asia Pacific region, and social media gives them the ability to connect with each other, while enabling their voices to be heard around the world. Now, more than ever, Asian consumers have the platform and desire to shape both local public discourse and the pulse of the world. These public conversations, ranging from personal interests to key cultural moments, provide everyday opportunities for governments, businesses, media organisations and influential personalities to connect with people across the region. Thus brands and businesses who embrace the power of social media for live, authentic conversations with Asian consumers will be the leaders of tomorrow,” commentsShaileshRao.
“世界人口有超过一半居住在亚太区。亚太区的人们通过社交媒体，得以互相联系交流，他们的意见也因此能传达到世界各地。现在，亚洲消费者迎来了最佳时机，他们将能利用社交平台，表达心声，协力塑造和参与所在地和世界各地的舆论。这些公开的对话所谈论的主题范围包括个人爱好到关键的文化瞬间；政府、企业、媒体、组织和具有影响力的人，每天都有机会从上述网上的谈话，接触本区域的人们，进行联系交流。各大品牌和企业，如果能善加利用社交媒体，与亚洲消费者展开实时真切的对话沟通，就必将在未来占据先机。”ShaileshRao说道。
Decision makers foraying into the world of social media can also hearfrom Rao’s address about the importance of engagement and why it is the only social currency that truly matters.
开始踏入社交媒体领域的企业决策人，也可以聆听Rao的意见，他除了提及参与互动沟通的重要性，也将说明，为何互动沟通是社交网络唯一的重点所在。
Rob van den Dam, IBM Corporation’sGlobal Telecom Leader Institute Business Value will deliver the opening keynote address for the newly developed “Digital and Social Disruptions” track on 17 June, 2014. Speaking on the topic, “Social Media and the Power of Asian Consumers,” Rob van den Dam will present results from IBM’s 2014 Telecom Consumer Survey, conducted across 35 countries, and share examples of how telecom operators are adopting social media to achieve their goals.
IBM 公司商业价值研究院的全球电信领袖Rob van den Dam，将于2014年6月17日，在新设的大主题“数码和社会乱象”下，发表开幕主题致词。他将在题为“社交媒体以及亚洲消费者的力量”的演说中，发表IBM公司2014年在35个国家展开的电信消费调查结果，并分享电信业者如何利用社交媒体，达到公司目标。
Together with speakers from other social media giants, including Benjamin Grubbs, APAC Head, Partner Marketing, YouTube, Sergio Salvador, Head of Southeast Asia, Strategic Partnerships, Google, NitinMathur, Head of Marketing, Yahoo! India & SEA, Erin Dwyer, Executive Director, Digital Marketing, Starzand Ronen Mense, Vice President of Sales and Business Development Operations, MassiveImpact, delegates to the CommunicAsia2014 Summit, BroadcastAsia2014 International Conference and Creative Content Production Conference can expect thought-provoking tracks addressing the latest trends in social media and challenges faced by businesses, such as:
主讲阵容还包括多家重量级社交媒体的嘉宾代表：视频网站YouTube合作伙伴营销部亚太区总管Benjamin Grubbs；谷歌策略伙伴部门东南亚区总管Sergio Salvador；雅虎印度和东南亚营销总管, NitinMathur；Starz数码营销部执行董事Erin Dwyer；以及，流动营销业者巨沛特(MassiveImpact)销售和业务发展部副总裁Ronen Mense。众位主讲嘉宾将在亚洲通信展2014峰会、亚洲广播展2014国际研讨会和创意内容制作研讨会上，针对社交媒体的最新趋势，以及企业所面临的多种挑战，发表精辟见解，与会者必定有所启发与得益。演讲主题包括：
CommunicAsia2014 Summit Topics:
· Digital and social disruptions
· Tying social business and apps together
· The importance of social media compliance and why business needs social media and beyond
亚洲通信展2014峰会主题：
· 数码和社会乱象
· 将社群业务和应用程序紧密结合
· 社交媒体守则的重要性，为什么企业需要社交媒体，以及其他课题
BroadcastAsia2014 International Conference Topics:
· The role of social media in the future of TV
· The synergies between second screen, social media and advertising revenue
· Bringing the power of Twitter to TV and more
亚洲广播展2014国际研讨会主题：
· 社交媒体在未来的电视所扮演的角色
· 第二屏幕、社交媒体以及广告收入的协同效应
· 在电视以及其他方面发挥推特的力量e
Creative Content Production Conference Topic:
· Creating “Social” Content to Reach Out to Connected Viewers
创意内容制作研讨会主题：
· 制作“社群”内容，接触上联网观众群
An impressive C-suite from world’s leading enterprise technology companies
世界知名领先科技公司最高层人员联袂出席盛会
More than 150C-level executiveswill deliver key updates and share case studies on a wide range of the latest trends and technology advancements, such as Over-the-Top (OTT), Internet of Things (IoT), enterprise mobility, Bring Your Own Device (BYOD), Ultra-High Definition (UHD)/4K, multi-screen broadcastingand many more.
出席盛会的150多位最高级管理人员，将会多方面重点分享行业最新趋势和技术发展，并进行案例研究。所涉主题包括过顶技术(OTT)、物联网(IoT)、企业流动业务、自带设备(BYOD)、超高清(UHD)/4K、多屏广播等。
Some of the participating speakers include:
我们很荣幸邀得以下主讲人分享心得：
· Pierre Benoistd’Anthenay, Deputy CEO,EutelsatAsia
· Jeremy Kung, Executive Vice President of New Media and CEO of Telekom Malaysia,
· Jim Egan, Chief Executive Officer, BBC Global News,
· Joe Igoe, Chief Technology Officer of MediaCorp,
· Jonathan Laor, Chief Executive Officer of Applicaster,
· Mike Lake, Chief Executive Officer, Pinewood Iskandar Malaysia Studios,
· Philip Yen Group, Head of Emerging Payments, Asia Pacific, Middle East & Africa of Mastercard,
· Sean Horan, Director of M2M Business Development of AT&T,
· Ross Cormack, CEO, Ooredoo Myanmar,
· Troy Malone, General Manager, Asia Pacific of Evernote,
· William Barney, Chief Executive Officer of Reliance Globalcomand many more
· Eutelsat Asia副总裁Pierre Benoistd’Anthenay，
· 马来西亚电讯公司新媒体部执行副总裁兼总裁江荣全，
· 英国广播公司全球新闻频道总裁Jim Egan，
· 新传媒技术总监Joe Igoe，
· Applicaster总裁Jonathan Laor，
· 松木伊斯干达大马影城总裁Mike Lake，
· 万事达卡亚太、中东和非洲区支付业务集团总管Philip Yen，
· 美国电话电报公司（AT&T ）机对机业务发展总监Sean Horan，
· Ooredoo Myanmar总裁Ross Cormack，
· Evernote亚太区总经理Troy Malone，
· 信实环球（Reliance Globalcom）总裁William Barney。嘉宾众多，未能尽录。
“The wide range of topics covered at previous editions of CommunicAsia2014 Summit and BroadcastAsia2014 International Conference provided us with decisive information for our business, especially in recent years with the convergence of the ICT and broadcast industries,” notes Pierre Benoistd’Anthenay. “The conferences also gave us the opportunity to network with customers and partners.”
Pierre Benoistd’Anthenay指出：“往届的亚洲通信展峰会和亚洲广播展国际研讨会为我们的企业提供了有用的资讯，有助于我们做决定，特别是近年来信息通信业和广播行业接触点越来越多，这种帮助更是明显。参与峰会，也让我们获得跟客户和伙伴建立联系的良机。”
The CommunicAsia2014 Summit and BroadcastAsia2014 International Conference are held alongside the CommunicAsia2014, EnterperiseIT2014 and BroadcastAsia2014 exhibition on 17 – 20 June 2014. Together, the shows feature the most up to date technologies and products for the ICT, broadcasting, film and digital entertainment industries to enable businesses to retain their competitive edge.
亚洲通信展2014峰会和亚洲广播展2014国际研讨会将于2014年6月17-20日，联同亚洲通信展2014、企业资讯科技展2014和亚洲广播展2014一起举办。上述联合展览将集中展示信息通信、广播、电影和数码娱乐等多个领域的最新技术和产品，参与的企业将能从中受惠，保持本身的竞争优势。
来源：
